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     GOOD WAYS TO MARKET AND PROMOTE YOUR WEBSITE

Once you build a website, your job is only half done. Now, you must market it to your prospects so they visit often. Here are some of the most common and best ways to market and promote your website:

 
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Submit to search engines

The first and most important step to getting noticed on the Internet is to get listed on search engines. Over 95% of people use search engines to find websites they are looking for on the web. By submitting your site with various search engines, you make it easier for visitors to find your site and the information that you have to offer. You need to submit your website to search engines once every month becasue search engines have a tendency to drop or lose sites from time to time. For monthly submission of your website check ezsubmit.info


Opt-In Email Mailings

The opt-in email lists you can rent from the companies that provide opt-in email and bulk mail lists. Some companies offer to send your email to over 1 million prospects daily. Companies like Blast4Traffic.com offer to send your email to 70 million targeted - opt-in prospects every month.

Forums & Blogs

Promoting your website in forums & blogs is a highly underused way of getting traffic to your website. Although many people have great traffic results from participating in online forums & blogs, the majority of internet marketers are still neglecting the unique power that forums & blogs have.
Most internet forums allow you to have a signature file which is a small box that appears at the end of every comment that you make. This is the key to gaining traffic through forums because this resource box is usually allowed one or two links with a small description beside them. If your comments and posts are useful, answer questions and are generally a positive influence on that forum then it is likely that other forum members will notice this and click on your website link to find out if you have any more to offer them.

Build backlinks to your site

What are Backlinks and why are they so important for your website? In simple terms, A backlink is any link pointing to a particular page of a website. Backlinks are also known as incoming links, inbound links, inlinks, and inward links. The number of backlinks is an indication of the popularity or importance of that website or page and a major contributing factor in the algorithm when determining placement of your website in the search engines. Backlinks play a major role in increasing the traffic to a website. As part of a search engine optimization strategy you should aim to build backlinks up over time. Backlinks not only increase the number of visitors but also helps in gaining a strong position in search engine result pages for your chosen keywords. Click on the banner below to get a FREE $100 in Free Text Link Ads!

Add your address to a signature file

Your signature file is the several lines of text that appear automatically at the end of each email message you send. Adding a link to your website  in your signature is equivalent to attaching a business card to each email you send. If I'm your prospect and you've just emailed me, I can now click on the link to your site and take the next step to learn more about your website.


Drive traffic to your site with traditional media

Every one of these traditional marketing vehicles should feature your web address: Business cards, letterhead, envelopes, invoices, fax cover sheets, trade show materials, company vehicles, signs, voicemails, press releases, media kits, advertisements and direct mail pieces.

Viral Marketing

"Viral marketing" is a term coined for spreading news about a website by word of mouth, through the web. If you have something really "cool" or "outrageous", and a few people tell a few friends about it, and those friends tell more friends -- you've hooked into the phenomenon known as viral marketing. It works the same way as a cold virus -- you catch it (hear about it) from your friends and relatives.

You can ask people to tell a friend about your website. You can provide incentives for doing so. What you should not do is ask them to give you email addresses so you can send out an email (which would be spam if it came from you, unsolicited, to their friends). Instead ask them to tell their friends about your site. Put up a form allowing them to do that. Or ask them to put up a link to your website from theirs. Make it easy to do that by putting the code and any image necessary on a page so they can just cut and paste it. Or give something away to those who send you a certain quantity of visitors.

The original success of hotmail as a way to get a free email address is entirely due to the viral marketing effect created by a link at the bottom of every email sent through HotMail, saying "click here to set up your own free HotMail account." That's another form of viral marketing. According to them, it was an unintended effect. They were swamped with requests and had a major problem keeping up with demand.

Google used a completely closed viral marketing plan to start up gmail, Google's free email service. It would not let you in unless you were invited by another gmail user - viral marketing. This was very successful for gmail. Viral marketing works well if used correctly.

A good viral marketing campaign requires some cleverness--some real thought. Look at the service or product you are selling and come up with a way to get people to tell their friends about it, and you will be on your way to starting a viral marketing campaign for your website.



Pay Per Click Advertisement

This is probably the easiest and most effective way of getting traffic to your websites, but it requires a little investment. Here is how it works: You create ads and choose keywords, which are words or phrases related to your website. Your ads appear on Google, Yahoo or other search engines. When people search on Google for example using one of your keywords, your ad may appear next to the search results. You're charged only if someone clicks your ad, not when your ad is displayed. Now you're advertising to an audience that's already interested in you. You attract traffic and potential buyers for the services you offer on your website. People can simply click your ad to make a purchase or visit your website. It's that easy! Google Adwords is the best Pay Per click service I have used. Sign up for an account and try it out.
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